John Cox

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Tagged leadership · everything

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The Art of Execution

Guy Kawasaki's "The Art of Execution" offers practical guidance on moving from fundraising success to actual business execution, arguing that entrepreneurs must set specific, measurable, relevant, and "rathole-resistant" goals with clear accountability rather than vague aspirations. The piece serves as both a startup manual and a corrective for organizations that have lost focus, emphasizing that getting the money is only the beginning—the harder work of disciplined execution and goal-setting follows.

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