Freakonomics » The 100 Rules for Being an Entrepreneur
James Altucher's cross-posted list of roughly 80 numbered "rules" for entrepreneurs, drawn from his own startups and from advising about 50 companies. He defines entrepreneurship as solving the challenges in your life, not necessarily founding a big company. The advice leans toward practical, contrarian moves: get a customer before you launch, be profitable early, avoid raising money or hiring, call a service a product, go the extra mile for customers, sell your first company quickly, and skip PR firms in favor of blogging. Alongside this runs a recurring emphasis on sleep, exercise, emotional health, and a blunt warning not to kill yourself, since the process is often miserable. The tone is irreverent and anecdotal, with some questionable asides about employees and parties.