Adactio: Journal—Sea change
Responsive design is the natural next step in web expectations, much as slippy maps and microformats once were: a fixed-width, desktop-only site now feels wrong because it carries a print-style, fixed-canvas mentality. Building separate "mobile" silos for each device won't scale and shuts out part of the audience, so the fix is to stop optimising for one environment and make sites fluid, applying mobile best practices to everything. The piece compares this to the earlier shift from table layouts to CSS, predicts that personal projects (like those on the Media Queries showcase) will lead the way until a big brand relaunch opens the floodgates, and ends with a pitch for Clearleft's services.