Heckling Adaptive Path - Signal vs. Noise (by 37signals)
Adaptive Path distinguishes between "Foundation Attributes" (technologies like user-generated content and real-time data that emerged in the mid-1990s but weren't sufficient on their own) and "Experience Attributes" (newer elements that create compelling user experiences), arguing that Web 2.0's real competitive advantage comes from combining both types. The piece suggests that Experience Attributes—which blur traditional lines between suppliers, vendors, and customers—are what actually drive the fast growth and innovation associated with Web 2.0 companies, rather than any single technical feature.